Thursday, November 8, 2012

Pop-Up Printing

A new holiday 3D printing pop-up store adds some extra festivity to the holidays

Though it seems impossible, Christmas just got a little more exciting for kids.

OpenHouse New York, a non-profit that promotes appreciation of New York's architecture, culture and design through various projects, has teamed with 3D printing companies Shapeways and Ultimaker to create 3DEA!, a 3D printing pop-up store located on 29th street and 6th avenue. The store, open from November 29th through December 27th, marks another milestone in the movement to make 3D printing more accessible to the general public, along with adding some creativity to holiday shopping.

In order to get kids more involved, OpenHouse plans on having iPads attached to Ultimaker 3D printers so kids can use software to draw different doodles and print them out on location. The doodles can then be turned into ornaments and hung on the 3DEA! Christmas tree in store. Kids with the coolest doodles will be entered in a raffle to win an Ultimaker printer for their school.

An Ultimaker 3D printer
Greg Spielberg manages all the pop-up productions of OpenHouse. He is excited for the project, which has been in progress since early February, to finally materialize.

"I wasn't sold on 3D printing until about a month and a half ago," Spielberg admits. "I don't really think much about tech or gadgets, and I thought everything that was printed just looked like little trinkets. Then I did some more research and realized how serious and important it was."

Like others in the 3D printing movement, Spielberg believes the most important aspect is getting other people to explore the printers up-close and have a hands-on experience. The store will have multiple Ultimaker printers set up for demonstrations and for purchase, along with showcases of various 3D printed products from different designers and companies, ranging from jewelry to various trinkets.
                                                                                            
Though the pop-up store is, naturally, only temporary, Spielberg does not believe OpenHouse is finished with the world of 3D printing.

"I'm 95% sure we will do another project relating to the industry," he says. "This [3D printing] is a straight up revolution."

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